40 W 57th Street renovation, NYC
Developer: Lefrak Organization
Architect: Kohn, Pedersen, Fox
Original Photo © Andrew Gordon Photography

Production Notes:

This shot required that the actual context across the street be photographed and modeled in 3D, as the reflections of surrounding buildings would be clearly visible in the glass curtain wall. Once the site photo was in hand, the camera angle and focal length were matched so that the perspective of the 3D building elements would be correct.

Scope of 2D work included color correction, removing nearby cars, trucks, planters, and people (already partly done in the before shot), adding cars and people, replacing the sky, cleaning up context buildings, and adding film grain to 3D elements to match background plate.