Crystal Tower
Agency: 7th Art

Production Notes:
A 3D model and presentation renderings of their project were in hand, but the marketing firm promoting a new luxury office/residential project in midtown Manhattan wanted a striking visual for their promotional material that conveyed the refinement they were seeking, quickly and on a budget.
By turning their existing model into a crystal sculpture, with the attendant play of light, a whole new way to experience their building presented itself.
The crystal graphics were incorporated as graphic elements in video, web, and print materials, providing an anchor for the building's identity.