A 3D model and presentation renderings of their project were in hand,
but the marketing firm promoting a new luxury office/residential project
in midtown Manhattan wanted a striking visual for their promotional material
that conveyed the refinement they were seeking, quickly and on a budget.
By turning their existing model into a crystal sculpture, with the attendant
play of light, a whole new way to experience their building presented
The crystal graphics were incorporated as graphic elements in video, web,
and print materials, providing an anchor for the building's identity.