Madison Ave. Office Tower, NYC (before)
Agency: 7th Art
Original Photo © Andrew Gordon Photography

Production Notes:

This shot required that a great deal of the actual context be photographed and modeled in 3D, as the reflections of surrounding buildings would be clearly visible in the glass curtain wall. Once the photo was in hand, the camera angle and focal length were matched so that the perspective of the replacment building would be correct.

Scope of 2D work included color correction, removing nearby cars and trucks, replacing the sky, and painting cityscape elements originally obstructed by the photographed building.